Table of Contents :
- AI-Powered Search: MUM and Bard Take Over
- E-E-A-T: Trust and Authority Are Non-Negotiable
- Voice Search and Conversational SEO
- Core Web Vitals and UX Signals
- Visual Search Optimization
- The Shift Toward Zero-Click Searches
- Local SEO and Hyperlocal Targeting
- Content Refresh and Evergreen Strategies
- Short-Form Video SEO
- Mobile-First SEO and Omnichannel Presence
1. AI-Powered Search: MUM and Bard Take Over
Google’s MUM (Multitask Unified Model) and Bard AI are revolutionizing search by providing deeper insights across multiple languages and media formats.
Actionable Tips:
- Create topic clusters with internal links to related content for better contextual relevance.
- Answer multi-faceted queries (Why, How, What) in a single post to match Google’s AI comprehension.
- Use structured data (FAQ schema) to enhance AI-based results.
Keywords: AI in SEO, Google MUM, AI-driven search
2. E-E-A-T: Trust and Authority Are Non-Negotiable
Google’s focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) continues to increase. Trust signals, such as customer reviews and author credibility, are now critical ranking factors.
Actionable Tips:
- Showcase expert authors with detailed bios and LinkedIn profiles.
- Build high-quality backlinks from niche-relevant, authoritative websites.
- Use review platforms to boost local SEO and customer trust.
Keywords: E-E-A-T SEO, build online authority, trust signals for SEO
3. Voice Search and Conversational SEO
With the growing adoption of voice assistants like Alexa and Google Assistant, voice search queries are becoming more natural and conversational.
Actionable Tips:
- Optimize for question-based keywords like “What are the best SEO strategies in 2024?”
- Create FAQ pages that directly address common customer queries.
- Focus on local queries (e.g., “SEO agencies near me”) to capture voice traffic.
Keywords: voice search SEO, optimize for Google Assistant, conversational SEO
4. Core Web Vitals and UX Signals
Google prioritizes websites that provide an exceptional user experience (UX) through Core Web Vitals: Loading (LCP), Interactivity (FID), and Visual Stability (CLS).
Actionable Tips:
- Use lazy loading to improve LCP and reduce page load times.
- Ensure your website’s interactivity is smooth on both desktop and mobile devices.
- Test with Google PageSpeed Insights and Lighthouse for ongoing optimizations.
Keywords: Core Web Vitals 2024, optimize website speed, UX for SEO
5. Visual Search Optimization
As more users turn to Google Lens and Pinterest for visual searches, optimizing your visual content becomes essential.
Actionable Tips:
- Use descriptive alt text and optimized filenames for all images.
- Add image schema markup to make visual content searchable.
- Ensure all visuals are compressed without losing quality for faster loading.
Keywords: visual search optimization, optimize for Google Lens, image SEO
6. The Shift Toward Zero-Click Searches
Google is increasingly offering answers directly on the search results page through featured snippets and zero-click searches.
Actionable Tips:
- Structure your content with headers, bullet points, and tables.
- Answer concise, direct questions to increase your chances of appearing in snippets.
- Use People Also Ask (PAA) questions as inspiration for blog sections.
Keywords: zero-click search strategies, featured snippet SEO, People Also Ask optimization
7. Local SEO and Hyperlocal Targeting
Google Business Profiles and hyperlocal search are essential for small businesses targeting specific regions.
Actionable Tips:
- Ensure your Google Business Profile is fully optimized with updated hours, photos, and services.
- Use localized keywords in content to rank for hyperlocal queries.
- Build local backlinks and encourage customer reviews.
Keywords: local SEO tips, hyperlocal marketing, optimize Google Business Profile
8. Content Refresh and Evergreen Strategies
Google rewards websites that keep their content fresh and relevant. Refreshing old content can boost rankings and maintain traffic.
Actionable Tips:
- Identify underperforming content and update it with new stats or examples.
- Add internal links from refreshed articles to newly published ones.
- Repurpose evergreen content into different formats like infographics and videos.
Keywords: content refresh strategy, evergreen SEO, content audit for SEO
9. Short-Form Video SEO
Short-form videos on platforms like YouTube Shorts, Instagram Reels, and TikTok are becoming a valuable traffic source.
Actionable Tips:
- Optimize video titles and descriptions with primary keywords.
- Add closed captions to improve accessibility and SEO.
- Embed relevant videos within blog posts to increase dwell time.
Keywords: video SEO, YouTube Shorts optimization, embed videos for SEO
Prepare Your Business for SEO in 2024
With mobile-first indexing, businesses must ensure their website delivers a seamless experience on all devices.
Actionable Tips:
- Test your website’s performance on both mobile and desktop.
- Use responsive design to ensure layout consistency.
- Align your SEO strategy across multiple platforms (website, social media, apps).
Keywords: mobile-first indexing 2024, responsive website SEO, omnichannel SEO
FAQ Section
Q1: What are the most important SEO trends in 2024?
A: AI-powered search, voice search, Core Web Vitals, and E-E-A-T are among the top SEO trends in 2024.
Q2: How can I improve my website’s Core Web Vitals?
A: Focus on reducing load times, improving interactivity, and ensuring visual stability across devices.
Conclusion: Prepare Your Business for SEO in 2024
The SEO landscape is shifting rapidly with the introduction of AI, visual search, and mobile-first strategies. By adopting these trends early, businesses can secure better rankings, improve user experience, and stay ahead of the competition.
At Marketo Mingle, we specialize in helping businesses grow with future-proof SEO strategies. Contact us today to see how we can boost your online visibility and drive targeted traffic.